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For the asset owner
The empty stalls in your garage are unsold inventory.
Selling them creates NOI. NOI capitalizes directly into asset value. Filling your garage isn't a parking decision — it's a value-creation decision.
01
The market isn't waiting
Downtown parking supply outpaces demand. Every garage in the core is competing for the same drivers. Standing still doesn't mean holding your position; it means losing share to the garage across the street.
02
Drivers already changed how they buy
Drivers no longer circle the block reading signage – they buy parking in an app before they leave the house and their navigation takes them to what they already purchased. If your asset isn't listed where drivers are buying, that sale goes to whoever is.
03
How it works
Your unsold parking stalls get listed on the channels drivers already use to buy parking. You keep rate authority and decide what's for sale and at what price. Bookings flow directly into the access system already installed at your garage, so the parker enters without staff intervention.
04
What it's worth
Incremental parking revenue carries almost no incremental cost: the garage is already built, lit, and staffed. Most of it lands straight in NOI. And recurring NOI capitalizes at your cap rate: at a 6–8% cap rate, one incremental dollar of annual NOI is worth roughly $12–17 of asset value.
Unsold stalls, currently idle50
Illustrative monthly rate$150 / stall
Net revenue to owner*$90,000
Incremental annual NOI≈ $81,000
At a 6–8% cap rate$1.0M – $1.35M
*After channel commissions
Illustrative only — not a projection or a quote. Your actual figures depend on stall count, rate, and cap rate.
Illustrative only — not a projection or a quote. Your actual figures depend on stall count, rate, and cap rate.
That value shows up three places: appraised value, refinancing capacity, and disposition price.
05
Proof
Recent result: At one class A/B office asset selling non-tenant parking inventory online since April 2025, net parking revenue over the trailing twelve months is $257,233 across 140–200 spaces, scaled up during peak season.
06
The objections, answered
"We don't want that customer."
Online distribution doesn't change who can enter – anyone can already pull a ticket and park in your garage today. It changes your ability to set ideal rates for your extra stalls.
"What's the downside?"
The space is already empty. Rates stay under your control, allocation is capped at whatever you're comfortable releasing, and it can be turned off at any time.
"Is this another vendor for us to manage?"
No. It runs through the management relationship you already have in place.
07
The ask
Approval and rate authority. That's it.
Commercial terms are handled by your operator and their technology partners.