Learn how MCR, the third-largest hotel owner-operator in North America, massively increases asset value by selling extra parking spaces with Ocra CoPilot.
Case Study Highlights
Starting With Software
In August 2022, MCR pilots Ocra's software suite for parking demand channel management at 3 hotels.
Expanding Software Partnership
Within 6 months of huge results, MCR & Ocra expand software partnership to 20+ hotels.
Launching Ocra CoPilot
In March 2023, MCR activates Ocra CoPilot at 3 existing locations to layer a more sophisticated, data-driven approach to yield management.
Seeing Ongoing Results
As a result, MCR generates an additional $3.4m in annual parking revenue & $2.5m in incremental NOI.
"At MCR, we measure success by RevPAR (revenue per available hotel room) and RevCAR (revenue per car). Ocra has helped drive those numbers higher."
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About MCR
Founded in 2006, MCR is the third-largest hotel owner-operator in the United States, with 25,000+ rooms across 37 states and 107 cities and 7,000+ employees nationwide.
MCR has implemented Ocra at 20+ locations, focusing on off-airport hotels and leisure or event-driven hotels.
What is Ocra CoPilot?
Ocra's eyes in the sky + your boots on the ground = optimal revenue management.
Centralized Channel Management Software
Software for centrally managing rates & inventory for multiple parking demand channels, all in one place.
Managed Services for Online Parking Revenue
We do one thing really, really well: online parking revenue management.
Our team manages your rates to optimize parking asset yield – no extra work or distractions on your end.