MCR Generates $3.4m in Gross Sales & $2.5m in Incremental NOI From Parking Revenue Management
Learn how MCR, the third-largest hotel owner/operator in North America, massively increased asset value by selling extra parking spaces to non-guest customers.
Case Study Highlights
Starting With Software
In August 2022, MCR pilots Ocra's software suite for parking demand channel management at 3 hotels.
Expanding Software Partnership
Within 6 months of huge results, MCR & Ocra expand software partnership to 20+ hotels.
Launching Ocra CoPilot
In March 2023, MCR activates Ocra CoPilot at 3 existing locations to layer a more sophisticated approach to yield management.
Seeing Ongoing Results
As a result, MCR generates an additional $3.4m in annual parking revenue & $2.5m in incremental NOI.
"At MCR, we measure success by RevPAR (revenue per available hotel room) and RevCAR (revenue per car). Ocra has helped drive those numbers higher."
About MCR
Founded in 2006, MCR is the third-largest hotel owner-operator in the United States, with 25,000+ rooms across 37 states and 107 cities and 7,000+ employees nationwide.
MCR has implemented Ocra at 20+ locations, focusing on off-airport hotels and leisure or event-driven hotels.
Unused parking inventory is an untapped goldmine for hotels.
Ocra increases NOI by growing online parking revenue, no extra work for the hotel.
AI-Powered RMS & GDS Software Built For Hotel Parking
Ocra's data-driven software sells the hotel's extra parking inventory through multiple parking OTAs at ideal rates for maximum yield.
(Parking OTAs = apps/websites for finding & booking parking near "hotspots" like airports!)
We do one thing really, really well: online parking revenue management. Ocra's revenue managers work with the parking OTAs & the on-the-ground team to add value without creating extra work.
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